12 POINT MARKETING PLAN

NAI Capital offers full service brokerage exposure or our discreet marketing approach. The “Discreet” marketing approach includes our outline below, however, it is only offered to experienced, seasoned and qualified professionals and or investors. Our concept is to thoroughly analyze your property using appraisal methodology comparison including realistic financing scenarios from our online lender software and competitively price the property to attract the active and “motivated” investors. It is better to price the property at 5% above the appraised value and hold firm with multiple investors to create a bidding environment then to ask 20% more than the appraised value and see what happens! What happens is the real buyers focus on competitvely priced properties and the overpriced properties will only get attention form bottom feeders and possibly sell for reduced pricing due to the stigma of overexposure being overpriced.

  • Pricing Strategies:
    Analysis of income, expenses, cash flow, cap rates (market & actual), GRM’s (market & actual), price per sq ft, cost per unit and comparable sales. NAI will provide a limited scope appraisal methodology comparable analysis (CMA) including realistic financing options.


  • Inspect Property:
    Complete knowledge of physical attributes and/or recommendations for capital improvements or repairs.


  • Marketing Package:
    Property set-up, pricing analysis, comparable sales, similar properties currently on the market, rent survey, demographic –economic reports.


  • Internet WebVest Website Link:
    The complete marketing package and other property information will be placed on the WebVest Internet software system to provide easy Internet access and viewing of all of the property information to attract investors or cooperating brokers to be e-mailed out to our network data base.


  • Mailing Campaign:
    Introduction “Just Listed” color 6” x 9” postcard sent to all NAI clients, all local property owners, all real estate agents and brokers that are actively listing or selling similar properties. This post card will also include the property specific website link for easy internet access for information on the property.


  • Telephone Contact:
    Telephone calls made to all clients and surrounding property owners with follow up letters and marketing packages will be sent to all owners of similar properties. NAI will engage additional marketing team if necessary.
  • Loopnet & WebVest/ Internet Exposure:
    Loopnet set up including a marketing package available on Loopnet. Just listed property link to be sent to all local property owners e-mail database. Secondary source of exposure via fax.


  • Networking:
    Network with select brokers, Property Management Companies, Lenders, Insurance Companies, Title Company representatives, CPA’s, Real Estate Attorneys and Escrow Companies.


  • Advertising:
    Weekly ads in newspapers, real estate journals, magazines as appropriate. i.e. L.A. Times classified and Wall Street Journal, etc.


  • Seller Updates:
    Weekly contact with seller to answer questions and offer feedback on buyer response, so that we make the necessary changes or adjustments in order to accomplish the seller’s goals.


  • Pricing Updates:
    Feedback to seller on number of showings or inquiries, number of similar competing properties available and selling including monthly review of recent sales activity and changes in the market (i.e. financing, etc.).


  • Contract to Closing:
    Writing up and Presenting Offers to Seller; Counter-Offer Process, Inspection/Due Dilligence, Buyer’s Loan Process, Escrow and closing.